PepsiCo’s CEO Indra Nooyi was right. Now what? An audacious strategy shift beyond unhealthy snacks and drinks was prescient, but the challenges are still daunting. (Fortune)The Science of Scarcity: A behavioral economist’s fresh perspectives on poverty (Harvard Magazine)Pharma Execs Don’t Know Why Anyone Is Upset by a $94,500 Miracle Cure (Bloomberg)After Water (Longreads) see also California Has No Idea How Much Water It Has Left. NASA Can ...