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Why the Strong Dollar Won’t Pack the Same Profits Punch

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by , 03-16-2016 at 10:47 AM (1178 Views)
      
   
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The euro shouldn’t be kicking around U.S. companies’ earnings any more.

It caught fire on Thursday, jumping 1.8% against the dollar after the European Central Bank announced a fresh round of stimulus measures while playing down the potential for more rate cuts. That caught traders who had forecast a widening divergence between ECB and Federal Reserve policies off guard, making for a violent swing.

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For equity investors, however, what happened to the euro last week matters less than what happened to it about a year ago. That was when its sharp decline, which had started in mid-2014, finally abated. Indeed, as of Friday the euro was up 6.2% from a year earlier.

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The euro matters far more for U.S. multinationals than the overall economy. While the currency area counts for just 15% of U.S. exports, Commerce Department figures show that as of 2013 euro-area operations account for about 40% of the sales of majority-owned affiliates of U.S. multinationals abroad. Japan, by contrast, accounted for about 4% of those sales.

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