Increased Adoption and an Expanding Marketplace
At the start of 2012, one bitcoin was worth exactly $4.72. One year later a piece of the new currency could buy you a book on amazon ($13.51). On January 1st 2014, buying a single bitcoin would set you back $806.
With the 2008 financial crisis still fresh in people’s minds, most wrote off Bitcoin’s rising price as just another ‘’bubble’’. But what a lot of people failed to grasp is why the price is going up. While speculation and betting on higher prices certainly played their part in the process, a major reason behind the gains is very simple, increased adoption of the cryptocurrency.
According to BitPay, a Bitcoin Payment Service Provider, as of November 2013 there are over 14,000 merchants currently accepting bitcoins. Two years ago this number stood at few hundred. The number of transactions facilitated by Bitpay increased tenfold in 2014 and crossed the 50,000 mark in November. The payment processor said that 6,296 bitcoin transactions occurred on Black Friday last year, up from only 99 transactions the year prior.
Some of the notable adopters as of late include Richard Branson’s Virgin Galactic. You can now buy a private flight into space with your bitcoins. Zynga, the facebook games platform, offered the bitcoin payment option to players in “FarmVille 2”, “CastleVille” and other games. Major adult websites are also starting to accept the new currency as a means for payment.
All of these developments point to one thing. The Bitcoin marketplace is expanding at an astounding rate of growth. The businesses and individuals that embrace this new phenomenon will have a leg up over their competition going forward.
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