Many of today’s biggest games feature loot box gameplay mechanics that critics claim are little different than gambling. Now, the Entertainment Software Ratings Board (ESRB) has announced it will take loot boxes a bit more seriously. Going forward, titles that rely on these microtransactions will get a special warning on the label right next to the main ESRB rating.
Microtransactions are nothing new in gaming. That idea stretches back to the Elder Scrolls IV: Oblivion, which tried to upsell gamers on cosmetic horse armor for $5. While gamers mocked Bethesda for the move, this would become a common element of game monetization in the intervening years. Today, popular games like Overwatch, Star Wars: Battlefront, and FIFA have leaned heavily on randomized loot boxes to make publishers more money. You can’t just buy the modern equivalent of horse armor in these games. You have to open random crates until you get the stuff you want.
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