Amazon is working with China Mobile's subsidiary Migu to launch the world's first joint-brand Kindle e-book reader.
With a retail price of CNY658, this new Kindle product will be formally shipped on July 20, 2017.
Customized for the Chinese market, the new Kindle aims to explore the massive online literature reading market in China. With this new product, Chinese readers will be able to enjoy the reading experience across two platforms. Kindle's e-book store will provide over 460,000 e-books while Migu will provide over 400,000 selected online literature works to offer combined e-book choices of more than 800,000 to Chinese readers.
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