Baidu is a poorly-executed search engine. But with both government regulations handcuffing its development and lack of competition in China, it has never needed to be a great tool that delivers relevant results to Chinese netizens.
Competition is vital for innovation, and a new offering from Baidu's rival Tencent may push Baidu to try to innovate. Tencent revealed last week that is is now offering a search function within its WeChat application for users to track keywords and dive deeper into conversations.
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