In Almost Famous, the 2000 film inspired by Cameron Crowe’s years as a teenage music journalist, one fictional Seventies rocker warns another about talking to a Rolling Stone reporter. “It’s Rolling Stone,” he says. “The magazine that trashed ‘Layla,’ broke up Cream, ripped every album Led Zeppelin ever made!”
Rolling Stone had, in fact, panned Zeppelin’s first two albums. “The latest of the British blues groups so conceived offers little that its twin, the Jeff Beck Group, didn’t say as well or better three months ago,” wrote John Mendelsohn in the March 15th, 1969, issue of Rolling Stone. “And the excesses of the Beck Group’s Truth album (most notably its self-indulgence and restrictedness) are fully in evidence.”
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