On a warm, hazy Monday in August, tucked away in a nondescript office park in Milford, Connecticut, Keith Dakin, Kevin Begley and Allan Lamberti were deciding the sound of Star 99.9, a radio station that plays what’s known as “Hot Adult Contemporary.”
Each week, Dakin and his team examine what’s being streamed and Shazam’d in their town, neighboring towns and the whole country; they also consult a custom-made panel of “nine Hot AC stations, all owned by different companies, five alternative stations that lean female, and five Top 40 stations that are successful.” The trio comb through this data in search of songs that are likely to resonate with their target audience: “A mid-30s mom, a working mom that brings her kids to school, likes to listen to relevant music, doesn’t like sleepy-time songs,” Dakin explains.
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