With ever-slimmer margins, making and selling smartphones in China has become riskier and more difficult. Not only is the market awash in foreign brands from Samsung and Apple, but local rivals like Xiaomi, Oppo, ZTE, Huawei, and Vivo fight each other and dozens of smaller mobile phone firms.
So news that Chinese smartphone maker Oneplus has officially announced that they have closed all their self-owned offline retail stores in Beijing and Shanghai is not surprising.
Starting in November 2015, the upstart smartphone company gradually closed 45 offline experience stores, which were operated with Oppo, across China. With the closure of its final two flagship stores, Oneplus will no longer have any self-owned offline channel in the country.
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