TechnoMeter

When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local Search Association/Thrive Analytics survey conducted earlier this year.




Furthermore, 30% of local business owners said their advertising budget simply isn’t large enough. These numbers show that local businesses are struggling to keep up with the fast-changing digital advertising and marketing landscape.

In order to succeed, marketers need to provide local businesses with quick, reliable and cost-effective solutions that enable them to raise visibility for their products and services, without the hassle and cost of dedicating their own time or paying large amounts for others to handle it for them. That’s why many in our industry are excited about the growing availability of automated local marketing solutions.



Automation is a win-win for local businesses and marketers because it lowers the cost and time needed to implement marketing across different platforms. It simplifies the process for local businesses and marketers in creating and executing integrated marketing strategies. And it opens the door for everyone to more easily adopt best practices in local marketing — whether creating a mobile-optimized website or launching an online store.

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