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After Dumping Its Mobile Business, Baidu Needs To Innovate Again

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by , 05-14-2017 at 05:27 AM (465 Views)
          
   
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What does Baidu's sale of its mobile business portend for its ability to integrate businesses?

At the end of March 2017, the Chinese search engine company told the U.S. Securities and Exchange Commission that it sold its mobile gaming business. Two companies took over Baidu's gaming business for CNY1.2 billion. Baidu has also renamed its gaming business to "Duokoo Game" and separated it for independent operation.

In July 2013, Baidu announced the full acquisition of 91 Wireless for USD1.9 billion, which was reportedly the largest acquisition in Chinese Internet history at that time. 91 Wireless is mainly engaged in mobile Internet application distribution and its core assets include 91 Mobile Assistant, Android app store, 91 mobile open platform, PandaReader, and a mobile gaming portal.

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