It’s common, in tech enthusiast circles, to conceptualize conflict between companies as a battle or war. This isn’t solely a conceit of journalists — read the comments on any GPU review or game performance debate, and it quickly becomes clear that plenty of enthusiasts themselves view Teams Red and Green locked in an existential conflict. Intel would be Team Blue in this example, though it doesn’t really enter the fray.
There is, however, such a thing as taking a friendly (or unfriendly) debate too far. Last year, two Russian men got into an argument over who made the superior GPU, AMD or Nvidia. The fight ended when Aleksander Trofimov murdered his former friend, Evgeny Lylin in a disagreement over who made the better GPU. I say “former friend” because it’s never made any sense to me to describe this sort of thing as friendly. However close you might have thought you were to someone, you were clearly less close than you thought if they’re willing to shish kebab you over a graphics card.
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