TechnoMeter

New Technology Delivers Personalized Ads to Local Target Audiences Across All Screens



Sightly, the video advertising technology company delivering local, personalized campaigns, has announced the launch of TargetView. The new platform allows brands, local businesses and their marketing partners to reach prospective customers with video ads tailored just for them them on the devices, in the locations and at the moment they’re watching.

As a Google Partner and YouTube Certified company, Sightly offers advertisers an easy and affordable way to run video ads on YouTube, the Google Display Network and other programmatic video, mobile, display and social networks.

“With TargetView, we have built a next generation video ad platform that delivers personalized video ad content to micro-targeted audiences in hyper-local areas on every screen,” said John McIntyre, founder and CEO of Sightly. “The level of relevancy that highly-targeted ads deliver will forever change how people view and interact with advertising—completely disrupting the industry as we know it.”

According to comScore, a staggering 35 billion online video ads were viewed in the U.S. in December, 2013, up more than 200% from 2012. As consumers shift from a single television screen to multiple devices, Sightly allows advertisers to respond to this opportunity and better reach their target audiences. Furthermore, a recent IAB study indicates that the best way to boost response to ads is to personalize them. TargetView advances this notion with a cost-effective and scalable solution for advertisers to quickly create more resonant ads and run highly targeted, personalized campaigns.

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