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Will the industry fix its ‘YouTube Problem’ in 2016?

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by , 04-22-2016 at 02:17 AM (1368 Views)
      
   
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YouTube’s contracts with major labels Warner Music Group, Sony Music Entertainment, and Universal Music Group are all about to expire, or already expired, according to reports and sources this morning. In a report late last night, the Financial Times noted that YouTube is girding for a ‘showdown’ as each of these labels are preparing to radically shift the terms of their low-paying deals.

The deals are ending ‘within months,’ which active negotiations over how to change future compensation. “Over the coming months, Universal Music Group, Sony Music and Warner Music are each due to negotiate new licensing deals with the Google-owned video platform,” the Times notes. “None of the three music companies has commented in public, but each appears keen to ‘reset’ its relationship with a service that has, to date, paid them relatively little for their content.”

Separately, Music Business Worldwide has reported that YouTube’s contract with Universal Music Group has already ended, with tense discussions happening on a floating deal.

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