Bon Jovi Turn Ticket Sales Into Number One Album
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, 03-06-2018 at 08:01 AM (860 Views)
Nearly 15 months after Bon Jovi's This House Is Not for Saledebuted atop the Billboard 200, the Rock Hall-bound band's latest LP returned to the Number One spot. The album had fallen off the album charts entirely before resurfacing in the top spot.
This House Is Not for Sale's return is thanks entirely to a deal that packaged tickets to Bon Jovi's upcoming tour with a free physical or digital copy of the album. Of the estimated 375,000 Bon Jovi ticket buyers, 120,000 of them redeemed the offer to receive the free This House Is Not for Sale, resulting in 120,000 traditional copies sold on this week's chart, Billboard reports.
This House Is Not for Sale sold 129,000 total copies when the album debuted atop the Billboard 200 upon its release in November 2016; that figure was also aided by the promotion that paired ticket sales (to a spring 2017 tour) with the then-new album.
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