HiGame

It’s the last weekend before Microsoft releases Windows 10, which means that any of you planning to take advantage of the new operating system had best be moving to do so soon. Come July 29, the new operating system will cost significantly more and if Microsoft has plans to offer it for free again, it hasn’t been willing to share them.
When Microsoft announced Windows 10 back in January 2015, Satya Nadella described the operating system’s goal as follows:

“We want to move from people needing Windows, to choosing Windows, to loving Windows,” he said. “That is our goal.”
One might think this was nothing but meaningless feel-good talk from the CEO, but Nadella has said it multiple times since. It’s a phrase that’s popped up at Build ’15 and again last month, when Microsoft declared that it was making changes to the overly pushy, malware-like behavior that GWX.exe had recently adopted. This week, on Microsoft’s conference call, Nadella repeated it once more. “We continue to pursue our goal of moving people from needing Windows to choosing Windows to loving Windows,” Nadella said. “In two weeks, we will launch Windows 10 Anniversary Update, which takes a significant step forward in security.”

We’ve talked a lot about Windows 10 over the past 12 months, from its gaming performance and privacy concerns to the new features of Windows 10’s Anniversary Update. Nadella’s continued reference to persuading customers to fall in love with Windows suggests this question is also fair game, even if it’s much harder to measure.

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