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Nintendo of America CEO: VR isn’t ready for mainstream adoption

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by , 06-29-2016 at 06:48 PM (797 Views)
      
   


Virtual reality was a major topic at E3 this year, thanks to PC gaming’s renewed spotlight, Sony’s upcoming PlayStation VR, and Microsoft talking up VR capabilities as part of Project Scorpio. Nintendo of America’s CEO Reggie Fils-Aime isn’t interested in virtual reality, however — at least not yet.

“In my judgment, I think VR is a bit further out there for mainstream, mass market applications and applications that consumers can invest a lot of time in versus short snacks of entertainment,” Fils-Aime told Bloomberg.

“For us, we want to make sure that technology is mainstream,” Fils-Aime continued. “We want to make sure the technology represents strong value to the consumer… So the way we look at VR or even AR… for us the technology has to be at a point where it can be mainstream, and then it takes content creating companies like us to really make things that the consumer wants to experience, that they want to jump into the particular technology.”




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