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Mobile Game Publisher Created AI to Identify Big Spenders

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by , 10-29-2019 at 11:20 AM (758 Views)
      
   
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The era of mobile gaming started off great with cute little time-wasters like Angry Birds, but then in-app purchases happened. Today’s top mobile games are mostly “free-to-play,” which is a nice way of saying everything you do seems to cost money. Some players are willing to pay, and one publisher has developed an AI that can identify the so-called “whales” who will spend the most. And you thought Oblivion Horse Armor was bad.

Developer and publisher Yodo1 is behind some highly popular mobile games like Crossy Road and Rodeo Stampede. It’s not uncommon for top players in these games to spend a few hundred dollars on power-ups, cosmetic items, and in-game currency. Yodo1 CEO Henry Fong recently revealed that Transformers: Earth Wars, a title published by Yodo1, has been much more successful in luring in whales. One player in that game spent a whopping $150,000. At Game Connect Asia Pacific, Fong talked about how Yodo1 uses AI to keep whales coming back.

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