HiGame

Back in the 1960s, Alka-Seltzer found an incredible way to double its sales volume. It involved no new products, no dramatic advertising campaigns, and no celebrity spokespeople or clever jingle. The company simply started showing two tablets dropping into water, rather than just one. This didn’t quite double sales, but it did send them soaring — and the rest, as they say, is history.

Nintendo seems to be betting that it can sell the Switch similarly, despite having previously forecast that supplies will remain constrained through the end of the year. In an investor Q&A session, Nintendo president Tatsumi Kimishima gave some additional information on what Nintendo plans to do through the end of the year and how it’s thinking about its new console property.
According to Kimishima, Nintendo is on track to build more than 10 million Switches this year, up from 2.74 million shipped in its last fiscal year (Nintendo’s fiscal year isn’t aligned to the calendar year).

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