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Most Gamers Hate Buying Loot Boxes

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by , 10-15-2017 at 12:49 PM (938 Views)
      
   


Over the last few years, we’ve seen an increasing number of games locking desirable content behind the digital operant conditioning chambers known as “loot boxes.” The basics of how loot boxes work are common to all games that use them. Players are presented with the opportunity to spend real money, in exchange for an in-game box containing one or more items.

From here, the particulars vary. In some games, the boxes are random rewards you unlock with keys you bought with real dollars. Sometimes the boxes are free, but the keys to open them cost money. Some games also offer the opportunity to earn keys and chests by advancing through the title in the traditional fashion, or by completing in-game objectives, while others don’t. In some cases, the items you find inside the chest can have a direct impact on how well you perform in-game, while others are strictly cosmetic and don’t affect gameplay at all.

The other thing loot box games have in common? They’re really starting to piss off the players that encounter them.
It’s not hard to see why. Over the past decade, we’ve seen a steady shift towards new monetization strategies. They initially sold for small amounts of money or were strictly cosmetic in nature. When mobile games took off, those frequently offered the option to purchase an in-game currency with real-world money, with said currency being used to bypass game levels, quickly finish buildings with ridiculously long build times, and to purchase powerful weapons and armor. AAA games adopted some of these features, but they mostly debuted in games that had gone free-to-play. The AAA games that did sell items while charging an up-front fee typically either stuck to cosmetic changes, or offered players enough opportunities to earn the relevant currency that the items in question were always something you could earn within a reasonable period of time.

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