HiGame

Graphics card makers often toss in a free game with the purchase of a new card. This used to take the form of a physical disc in the box, but these days it’s a code for online redemption. Until now, you could use those codes on any piece of hardware. Nvidia*has started to use a redemption system that is tied to the piece of hardware that included the game, effectively stopping consumers from reselling those codes.

The standard way of handling free promo games involves going to the Nvidia website, entering the necessary info from your new video card, and then waiting for the code to be spit out. These codes for Steam, Origin, or some other service are free and clear — completely unrelated to the video card that was purchased. That led many people to re-sell the codes in order to recoup some of the cost of the card. Nvidia is not in favor of this behavior.

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