HiGame

For years, AMD has discussed launching new semi-custom design wins that didn’t revolve around Microsoft and Sony. Those designs have mostly failed to materialize, with the AMD-Intel collaboration on Hades Canyon a notable exception. Now, AMD has announced a new semi-custom chip for a custom gaming console, but not for any company familiar to Western shores. Instead, AMD will be working closely with a Chinese company, Zhongshan Subor.

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