The term “mixed reality” has been thrown about a lot as of late, but pinning down a precise definition has proven elusive. After spending the day at Stanford University’s SCIEN-hosted workshop, which was full of augmented reality (AR) and mixed reality (MR) luminaries, it appears the one thing everyone can agree on is there isn’t a standard definition ...
Last year, Bethesda ruffled many feathers by announcing that reviewers will no longer get early access to new games. So with this week’s release of Prey, the reboot of the tumultuous franchise of the same name, Bethesda can’t rely on pre-release reviews to help move copies. Their solution? Bring back the good ol’ days of the pre-release demo! If you’re curious about how well Prey looks ...
Back in the 1960s, Alka-Seltzer found an incredible way to double its sales volume. It involved no new products, no dramatic advertising campaigns, and no celebrity spokespeople or clever jingle. The company simply started showing two tablets dropping into water, rather than just one. This didn’t quite double sales, but it did send them soaring — and the ...
Sony shared good news last week as part of its quarterly report. The company has shipped a full 60 million PlayStation 4 and PS4 Pro ($399 at Amazon) consoles. The company also sold 2.9 million devices in the past three months, up from 2.3 million devices shipped in the same period last year. That’s a significant achievement given the PS4 is now a mature console, and it implies Sony ...
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